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Discover your purpose and structure your business so you can be financially stable while making the time for the people and things you enjoy.


Your mission should YOU choose to accept it, is to build and grow your financially stable business by creating more impact, value, and purpose utilising your current knowledge and experience while having more free time for the people and things your enjoy.

Dare to Break Free?

Are you stuck in the corporate hierarchy with little or no room for growth unless someone dies or quits OR your have started a business but you are just not getting the results?

Do YOU want to be paid what YOU are really worth and utilise your skills, knowledge and qualifications in a more meaningful and profitable way?

Do YOU want to eventually leave your soul sucking job and easily replace your income?

Do YOU want to build a business that creates wealth so that YOU can live the lifestyle you have always dreamed of?

Go For 10's unique combination of Masters classes and Masterminds creates the Ultimate Learning Experience to replace your income,  teach you the required skills to build your wealth creating business in the right way and a lot faster than trying to do it by yourself.

Imagine Living the 10 Life!

Imagine finally getting paid the highest amount for all YOUR skills and qualifications!

Imagine Utilising Your Unique Abilities to help others

Imagine Multiple revenue streams.

Imagine being the Envy of your Peers.

Imagine Time Freedom to enjoy family and travel the world.

Imagine being happy and fulfilled in your business and life.



I wanted to put it all in one place for you, to save you the years of struggling to do it yourself and sift through all the conflicting information out there.  

If you know there is more and you're looking for a deeper sense of calling and purpose, and to build a profitable business, I would like to invite you to:

Daring Business Builders Masters Class (DBBM)

I want to introduce you to Go For 10's DDBM - Daring Business Builders Masters Class — your complete step-by-step roadmap to leveraging your expertise and purpose and turn it into a profitable knowledge-based business with multiple streams of income.


Building on what I learned through my two masters degrees in Strategic Thinking and eBusiness, my graduate program in Management Studies, 10 years experience as a C-Suite Executive and 8 years Coaching and Consulting experience, I’ve put together a step-by-step process that will take you from where you are to where you want to go and avoid the frustrating moments of wondering what to do next or how to use the time that you have to get the most from your process.


Because you are intelligent and accomplished you believe that you can build your business on your own.

Over the years I've found a handful of obstacles to getting unstuck, overcoming the fear of starting your business.  Here are the five biggest and how DARING BUSINESS BUILDERS MASTERS CLASS will help you with them.


Not Knowing What Business to Do


There can be a lot of confusion about what business to actually pursue and if you will succeed.  Who do you listen to? What do you do next? How can you actually take action when you only have few minutes here and there?



We will help you to identify your most marketable ideas, expertise and purpose and prove the market potential for the business. Most importantly we will ensure that the business is what lights you up and is aligned to your purpose and brings fulfilment.


Worried if the business will generate your required income


This is a common fear and most people are not aware of the tremendous income opportunities with the experience and expertise they have. Fear prevents most people from reaching their true income potential.



With our target group being mid and senior managers with at least 10 years professional experience, we are absolutely convinced that you can create at least 5 income streams from your expertise and experience and we will show you how.


Lack of Accountability


Trying to figure everything out on your own and finding your way without the help of others is a major obstacle. It can leave you feeling misunderstood, alone, and isolated. Without accountability, it's all too easy to let life pass without taking action.



There is personalised one on one coaching with Shane or an Executive Coach after every module so you are always helped through the process. 
You will also be part of a Private Facebook Community of like minded people all helping you along for success.


Unsure If this the Right Time to start my business


There is no perfect time to start a business and waiting for the perfect time will prevent you from ever starting.  You will continue to not act and be unfulfilled with your great potential going untapped.



There is personalised one on one coaching with Shane or an Executive Coach after every module so you are always helped through the process. 
You will also be part of a Private Facebook Community of like minded people all helping you along for success.


Lack of Time


A lot of us want to start a profitable business, but lack the time—for so many reasons. You’re reading this between other things, in fact. Maybe on a break at work or after getting home and taking care of home responsibilities. We don’t have a lot of time. No one does! How can you make space to find the work you want to do?



Many people spend years struggling to start their profitable business in a process of trial-and-error. We're saving you years of struggle and giving you the tools you need to take action in the small windows of time that you do have.

We can't make more time for you, but we can help you make the most of what you've got.

Ultimate Learning Experience

The most advanced methodology for you to learn the skills required for success. We combine Group Masters Classes and Private Coaching with Expert Presenters in this 3 month immersive program.

Group Online Training

Access the program from anywhere in the world and have lifetime access to the content. Mobile and computer friendly. Learn from other Darers as well as expert presenters.

Private Coaching

One on one personal coaching for your unique situation and business. Our coaches will help you implement what you have learned before you move on to the next class.

Expert Guest Presenters

Industry experts and specialists in various areas of business will share their knowledge and expert advice with you.

Module 1 - Your Unique Gifts and What Product/Services You Should Offer

What are your unique gifts, what lights you up, your purpose?. We will help you identify those so you will actually enjoy what you are doing in your business. 

Studies have shown that a business based on unique purpose and gifts will lead to greater financial success and happiness.

Module 2 - Your Niche Market and Unique Customer Proposition

Knowing your ideal customer is critical to business success and directs most of your business activities. We will get very detailed as to who your ideal customer is and what exactly you will be offering them as a Unique Customer Proposition.

This is critical to making lots of money and making sure you make the impact you want to make. 

At the end of this module you will know WHO your ideal customer is, WHERE are they and what they WANT/NEED and how you are going to meet their needs in the most unique way.

Module 3 - Your Business Model

Based on your product/service, your ideal customer and the income and lifestyle you want to enjoy, we will design the RIGHT BUSINESS MODEL for your business.

We will develop your Income Model, and define all the finance, HR, Marketing, Technology, distribution systems and models you need to successfully start and run your business.

Module 4 - Marketing Plan

Marketing leads to sales that leads to INCOME. This is absolutely critical as so many entrepreneurs fail to get the results they want and impact the people they want to impact because they do not have a marketing plan.

Based on your ideal customer, where they are location and your unique customer proposition we will develop a marketing plan that will reach your customers and communicate effectively why they should choose you to solve their challenges.

Module 5 - Sales Plan

If you are not making Sales, you will not make money! We will create a Sales Strategy where you do not need to be salesly and feel ikky doing sales.

A lot of entrepreneurs underachieve due to the lack of a sales plan. We will show you how selling skills is really showing how you can help people so that it does not have be something that is dreaded.

Module 6 - Self Leadership for Entrepreneurial Success

The most difficult part of entrepreneurial success is Self Leadership. Learn how to lead yourself through the process of what it takes to become a successful entrepreneur. We will create a personalised plan for you to develop the Personal Mastery Required for Entrepreneurial Success.

After the online training you will have a personal session to work specifically on your Leadership Skills.



Shane Ram is the CEO and Founder of GoFor10, executive coach, author and a global keynote speaker. Shane has started several companies including GoFor10, STEP HR Consulting and Scientific Happiness Life Coaching.

Shane holds a Masters Degree in Strategic Thinking and a Masters Degree in eBusiness. Shane has been able to successfully transition from the Corporate World to Entrepreneurship, TWICE!

Shane headed a corporate university and spent almost 20 years in training and development.

After many years in the Corporate World, Shane knew he had more to offer the world and that he could not earn as much being an employee as he can being an Entrepreneur.

He successfully transitioned from Executive to Entrepreneur and now helping many others to do the same.

Let Shane guide you through your Entrepeneur journey.


Incredible Value
At the end of the program, YOU will have:

  • Identified what really makes you Come Alive, Your Purpose.
  • Your Unique Value Proposition, Target Market and Unique Positioning Statement.
  • Create Your Unique Business Model and set up the Right Business Entity.
  • Identified Multiple Revenue Streams from Business Model.
  • Identified critical resources for Business Success.
  • Identified all required Business Systems for Success.
  • A Sales Plan.
  • A Marketing Plan.
  • Identified critical leadership skills for Entrepreneurial success.
  • 90 Day Post-Training Game Plan.

 Whats Included?

Path To Freedom MasterClass

Path To Freedom 14 Day Challenge

6 Online Masters Classes 

6 One on One Mastermind Coaching Sessions 

Q&A with Industry Experts 

Private Social Media Group of Like Minded Individuals for constant support.



  • You have at least 10 years professional experience at a mid or senior level and are searching for deeper meaning in your life and work.
  • You are not paid what you are worth and you know you are more valuable than you are being paid.
  • If you are stuck in the corporate hierarchy and cannot move up in the foreseeable future.
  • Always wanted to start your business but not sure what to do and how to go about it.
  • You're overwhelmed by opportunities and don't know what to choose.
  • You want more free time and the money to enjoy it.
  • You've tried other programs, books, and conferences and they haven't delivered.
  • You're ready to dig in and get unstuck.
  • You've ended a job,  and don't know what's next.
  • You're ready to ask big questions, find surprising answers, and take action.



  • You're not willing to put in some work (it only works if you do it).
  • You're overly cynical and jaded (it won't work if you don't want it to).
  • You are not willing to invest in yourself and your business.
  • You're unwilling to try new things and take risks.

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